Red Apple

Red Apple's brand identity was tired, perochial, and lacked impact. They wanted to reimagine their brand to bring it to a wider audience through international festivals. How did we make this happen? Well, the Big Boys love to go abstract, so their apple became a circle: the circle of life, a circus stage, — it's whatever you want it to be.

Creative Director - Alexander Zagorsky
Art Director - Irina Korotich
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